Svenfish Digital Marketing Assessment

Congratulations! You've been shortlisted for the first round of our selection process—the Svenfish Digital Marketing Challenge!

Scenario

Svenfish is launching an exciting new line of prepared seafood dishes, including poke bowls, chowders, seafood meal kits, and more. We want to grab the attention of busy seafood lovers who crave convenience without sacrificing quality and freshness.

Your Challenge

Create a digital marketing campaign for Svenfish’s new prepared food line, utilizing Google Ads and Meta (Facebook/Instagram) Ads. Your campaign should creatively highlight convenience, freshness, premium quality, and the variety of our new offerings.

Step 1: Campaign Strategy

Briefly outline your core idea for the campaign.
Who is your target audience?
What makes your approach innovative and engaging?

Step 2: Ad Creation

Write a captivating Google Search Ad headline and description.
Create a catchy, visual ad concept for Instagram or Facebook. Provide a detailed description of your visual concept (a sketch or visual mockup is optional) and write an engaging caption.

Step 3: Retargeting Strategy

Propose a creative retargeting idea for visitors who visited the Svenfish site but didn't complete their purchase.
What message or incentive would you use to re-engage them?

Step 4: Measuring Success

List 3 key metrics you would monitor to evaluate your campaign's success and briefly explain why these metrics are important.

Feel free to have fun with your ideas—the fresher and more original, the better!

Submission Instructions

Create your campaign in a Google Slides presentation or PDF.
Clearly label each section (Campaign Strategy, Ad Creation, Retargeting Strategy, Measuring Success).
Share your Google Slides presentation directly or email your submission to sreevats@svenfish.com with the subject line: "Digital Marketing Intern Challenge - [Your Name]".

We can't wait to see your creative ideas for our delicious new prepared seafood line!

Submit Your Assessment

Next Steps

Based on your assessment submission, you may be invited to a 30–45 minute final interview where we’ll discuss your ideas, working style, and overall fit with the Svenfish team.

Please include your availability — specifically, the date from which you are available to begin the internship.

While this position is currently listed as unpaid, based on your performance in this assessment and relevant experience, we may extend a paid offer if we feel you are an exceptional fit for our team and mission.