Wild-caught New England haddock — the cornerstone of Massachusetts seafood culture, fresh from the Gulf of Maine.

Haddock is what every great fish & chips, baked haddock, and New England chowder is made from. Sustainably caught by local fishermen and delivered fresh — never frozen — ours arrives the morning of your delivery. If you grew up in Massachusetts, this is the fish you grew up eating. Fresh haddock is noticeably sweeter and more delicate than what you’ll find frozen at the grocery store.

Mild and slightly sweet with fine, moist flakes and a clean ocean finish. More delicate than cod, cleaner than pollock — the quintessential New England whitefish.

Classic baked haddock: layer over crushed Ritz crackers, butter, and lemon in a casserole dish at 375°F for 18–22 minutes. For chowder: add in the last 10 minutes of simmering — haddock breaks apart gently and absorbs the broth beautifully. For fish & chips: dust in seasoned flour and pan-fry in neutral oil until golden.

Pairs Well With: Lemon Butter · Ritz Cracker Crumb · Cream & Dill · Tartar Sauce · Chowder Base

One of the most requested fish across Massachusetts. Wild-caught from the same grounds New England fishermen have worked for generations.